Category Archives: Professional Services

For new & existing labels looking to prosper, one area of focus should be on the creation of new verticals for the artist (& their brand) and understanding how to monetize things other than music sales. With album sales being depresed from historic highs, we advise artists to look to diversify their cash flows. For most artists, live performances and touring account for...

Creating a web community for artists and brands is an active and evolving process. It is exceptionally important when it comes to matters such as effectiveness of communication, direction and purpose. Your message can also be highly targeted, but if you are doing targeted messaging it requires strategic vision, tangible objectives, goals, and metrics...