Category Archives: Blog

Facebook Timeline & the Art of Story Telling

No comments Wed 4th Posted by
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As many Facebookers recently found out, all individual and brand pages have been migrated to the Facebook timeline format. As has been true in the past for major Facebook changes, some users have expressed frustration with the change. In the past, brands have struggled to understand the proper uses of Facebook and social networking...
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To Evolve or Not To Evolve, That Is The Question!

One comment Thu 15th Posted by
branding
For new & existing labels looking to prosper, one area of focus should be on the creation of new verticals for the artist (& their brand) and understanding how to monetize things other than music sales. With album sales being depresed from historic highs, we advise artists to look to diversify their cash flows. For most artists, live performances and touring account for...
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